You’ve probably seen the ad on the front of a supermarket that shows a man in a suit sitting next to a woman, with a child and a baby in tow.
The ad has been around since the late 1980s, but the ad’s now being embraced by an entire generation of young Canadians.
It’s a meme, they’ve heard, and it has a lot to do with our love of the internet.
So what are the main reasons Canadians hate each other?
“Because it’s like a cult, like a secret society, that’s a cult,” said John Stempel, a political science professor at the University of Calgary.
“It’s the Internet, it’s the Facebook, it really is.”
The problem isn’t new.
But this generation is doing it differently, says Stemper.
They’re not talking about “purity of mind” as much as “being on the Internet.”
The Internet is a collective space that is much bigger than the individual, Stemp says.
“So the idea of a group of people coming together, like, ‘You can be anything you want to be, but we will keep an eye on you,’ is much more important than the person themselves.”
This is a group that is going to be very, very vulnerable, he says.
For one thing, it is now becoming more popular for people to share videos, photos, or GIFs, which are then used by others to build community.
In a sense, this is creating a group environment where people can feel safe sharing information.
The result is that, for a large part, the online community is becoming more like a family.
“When people share on Facebook, they’re doing it for the love of sharing and for the safety of each other,” said Stempen.
In this new environment, it can be very difficult for the older members of the group to maintain the same sense of community.
It can be hard for younger members to be able to maintain a positive relationship with each other.
“I think we are more like family members, rather than strangers,” said Emily Smith, a post-secondary student who runs a Facebook group called “Canadians Against a Cult.”
“I know we are a very close family, and that’s really the reason we’re here.”
Smith’s group, called the Canadians, has had more than 50,000 members since it was founded in February 2016.
Smith is an ex-jock, a student at the Université de Montréal and a former Canadian ambassador to Mexico.
She was part of a Facebook community called the Facebooks, where members would share photos of themselves with their friends.
They’d post their favourite Canadian movies, and they’d often share their favourite food.
In the group, members were encouraged to talk to one another, and to be open and respectful.
“You’re supposed to have respect for people,” Smith said.
“If you’re doing something and you’re not, it hurts a lot.”
“The thing that hurts the most about this generation, as far as I’m concerned, is that they’re not going to talk with each others, and their communication is very fragmented, which I think is really dangerous.”
In her Facebook group, she said she was often able to build a rapport with her Facebook friends, and in turn, build a community.
But in the new environment of the Internet and social media, where communication can be instantaneous, people can be less careful, she says.
And even more dangerous is the fact that they can become estranged from each other and, in turn of their own accord, create an environment that makes them less secure.
For example, she added, she has had problems with her friends at university because she no longer feels like part of their group.
The Facebooks are a community, she maintains, where there is trust and it is important to maintain that trust.
But Smith says that if she wanted to continue being part of the community, her Facebooks would need to be separated from her.
“That’s where my real problems start,” she said.
Smith said she found her “can’t stop feeling” that her Facebook members are more than a group, that they are part of her.
Smith says her Facebook is the place she talks to her friends about the things they’re passionate about.
But for Smith, it doesn’t matter what she’s passionate about, because her Facebook doesn’t let her get to know her friends.
“There’s no intimacy there,” she explained.
“They’re just people.”
The group has also created a void in the social circle for other members.
“People will just jump on it,” Smith explained.
People will say things like, “What are you talking about?
You don’t want to get in our face,” or, “We’re a bunch of nerds.”
In some ways, Smith said, it feels like a loss of trust.
“In a way, I feel like I’m in a cult because they